// Portfolio
Case studies from real clients. Real outcomes. Accessible from day one.
Full redesign + accessibility overhaul. 40% bounce rate reduction in 30 days.
View case study →Brand-new site + booking system. First corporate contract ($3,200) in 45 days.
View case study →Full rebuild + WCAG remediation. Page 1 Google ranking in 60 days.
View case study →// Financial Services · Web Design + Accessibility
// The challenge
The site looked like it was built in 2014. Broken on mobile. No WCAG compliance — a liability for a regulated industry. Referrals were strong but the site was losing warm leads the moment people clicked through.
// The approach
Discovery session to define the audience (high-net-worth individuals, ages 45–65). Mobile-first redesign with clear service lane architecture so visitors could immediately self-segment. Full WCAG 2.1 AA audit and remediation — critical for a financial services client with compliance exposure.
Outcome: 40% reduction in bounce rate in the first 30 days. Zero accessibility violations on launch. Client reported their first website-sourced lead within two weeks.
// Tech stack
// Event Styling · Web Design + Booking
// The challenge
Rosie had a beautiful Instagram and zero web presence. She was booking everything through DMs, losing track of inquiries, and undercharging because clients couldn't see her full portfolio or pricing upfront.
// The approach
Visual-forward site that let her portfolio do the talking. Custom gallery with accessible image descriptions for every installation. Online inquiry form that captured event type, date, and budget upfront. Clear pricing tiers so she stopped fielding lowball requests.
Outcome: Rosie booked her first corporate event — a $3,200 contract — within 45 days of launch. She credited the pricing page for attracting the right client tier.
// Tech stack
// Restaurant · Web Rebuild + Accessibility Remediation
// The challenge
PDF menu (a WCAG failure and a mobile nightmare). Site took 8 seconds to load. Hours and location were buried. Carmen was losing walk-in traffic to competitors with better Google presence.
// The approach
Rebuilt the menu as accessible HTML — filterable by dietary restriction, readable by screen readers, fast on mobile. Fixed Core Web Vitals. Structured data markup for Google rich results (hours, menu, reservations). Simple CMS so staff can update specials without a developer.
Outcome: Google ranking for "[neighborhood] restaurant" moved from page 3 to page 1 within 60 days. Load time dropped from 8s to 1.4s. Carmen now updates her own menu.
// Tech stack
// Built by me
A wellness app built for Black women — and for anyone who's felt like existing tools weren't made for the way they think or feel. No streaks. No shame. No pressure. Launching September 2026.
Visit soffyn →An AI-powered alt text generator built at the Sitecore Symposium Hackathon. Generates contextually accurate, screen-reader-optimized alt text from uploaded images. In production consideration.
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